Search by Searched

We are all being searched on a daily basis, we all are searchers. We live in a era where searching has become so important basic rights are given up to aid the search. Privacy is given away so that an individuals need to search is satisfied. There are physical and digital searches. Physical ones can violate the body, home and mind. While the impact of a digital search can be much more invasive.

Digital searches are invasive on a number of levels. The first and most obvious has to do with personal information on the web. The problem of identity theft is only possible in an era where faces to face transactions are on the decline. Personal information in its digital form must be protected from predators. Digital searches have also invaded our lives on an hourly basis. Smart phones capable of accessing the web from anywhere are becoming commonplace. Individuals overuse these products and their capabilities. One might think that the purchase of a smart phone would make the consumer smarter, however, it does the opposite. Allowing the consumer to become lazy, no longer does the brain hold information, because all the information the consumer needs is at his or her fingertips.

Too often individuals will be in conversation when a wall is reached. An unknown name, place or fact is brought up. Instead of moving on with the conversation, consumers today reach into their pocket to retrieve the information, with little consideration of the relevance. This invasion of conversation is only possible because of search, a mobile search. This invasion is on a digital level but manifests itself in the physical world.

We are all searchers, investigating everything we come across. Our society is obsessed with search, obsessed with knowledge. Whether that knowledge found through search is now the only measure of intellect. Human brains which can store large amounts of raw data are becoming less and less important. If the great thinkers were alive today their classic genius could be replaced by a two hundred dollar phone and a data plan.