Rule 2: Never go outside the experience of your people.
Rule 3: Whenever possible, go outside the experience of an opponent.
Rule 4: Make opponents live up to their own book of rules.
Rule 5: Ridicule is man’s most potent weapon.
Rule 6: A good tactic is one your people enjoy.
Rule 7: A tactic that drags on for too long becomes a drag.
Rule 8: Keep the pressure on.
Rule 9: The threat is more terrifying than the thing itself.
Rule 10: The price of a successful attack is a constructive alternative.
Rule 11: Pick the target, freeze it, personalize it, polarize it. -Alinsky
